Digital Marketing for B2B companies is about creating & managing your presence online and compelling a visitor to take action and convert into a lead. Sales Qualified Leads, are potential customers who have become sales-ready after being properly vetted as per pre-set criteria. SQLs can be then expedited through the sales funnel to convert them into paying customers.
A SQL is generated when a prospective customer or lead takes an action deemed to be a qualified sales lead by the marketing team. A SQL is generated typically through the completion of a form on your website and in return, the prospect receives something of value, such as a White Paper, Case Study, Coupon, etc.
At The Planner Hub, we help businesses generate SQLs from the B2B market using a focused approach. We have years of experience in lead generation. Our team uses the latest digital marketing techniques to generate quality leads for our clients and helps them drive sales.
This service might include a combination of digital strategies like website development, marketing automation software, content marketing, and branding to create interest on part of the customer to interact with Sales and make a purchase.
A SQL has already shown interest in your product, and a member of the sales team can attempt to have a conversation with them to understand their requirements and help close the sale.
The best sales process managers all know that even the most intelligent and complex machines are only as good as the people operating them.
